In Focus Newsletter

Build on Brand_Thumbnail-1

Brand Creates the Bridge Long Before Launch Day

Build on Brand: December 2025

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Creative Work is Fun. Let's Act Like It.

Create First: November 2025

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Your Team is Bored, but Your Audience is Just Waking Up

Build on Brand: November 2025

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Create First_Big Thinking

Big Thinking. Tiny Worlds. Endless Ideas.

Create First: October 2025

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Build on Brand_In-Person Events

The Competitive Edge You Can't Download

Build on Brand: October 2025

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Create First_Client Feedback

The Art of Surviving Client Feedback

Create First: September 2025

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Build on Brand_Cracker Barrel

What Cracker Barrel Teaches Us About Conviction

Build on Brand: September 2025

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Create First_Slow Down

A Formal Invitation to Slow Down

Create First: August 2025

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Trust Attracts the Best Buyers — and the Best Hires

Build on Brand: August 2025

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Create First_AI Cant Teach

Here's What AI Can't Teach You

Create First: August 2025

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Build on Brand_BK Calendar

From Cold Outreach to Warm Pull

Build on Brand: July 2025

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Create First_Creativity Inc.

In Defense of Ugly Ideas (Yes, Really)

Create First: July 2025

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Build on Brand_Trust Table Stakes

A Trustworthy Brand is Table Stakes

Build on Brand: June 2025

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Create First_Good Decisions

Be Comfortable with the Risk of Being Wrong

Create First: June 2025

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Stop Asking Customers Who You Are

Build on Brand: May 2025

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Create First_Out of Focus

Out of Focus: Greetings from the Smokies

Create First: May 2025

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A Real-World B2B Brand Use-Case Involving AI

Build on Brand: April 2025

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Practicing the Art of Haiku with Focus Lab Brand Writer

Create First: April 2025

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Build on Brand_Dribbble

Are You Building for People — or For Profit?

Build on Brand: March 2025

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Create First_Reminder to Pause

A Reminder to Pause and Be Present

Create First: March 2025

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Brand x Performance: The Right Time to Rebrand

Build on Brand: February 2025

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Create First_Old and New_Thumbnail

Balancing the Old and New in Your Creative Endeavors

Create First: February 2025

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Build on Brand_IPO-Thumbnail

Branding will take Center Stage in the IPO Resurgence

Build on Brand: January 2025

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Build on Brand_OOO-Thumbnail

Deeds, Not Words and the ROI of Branding

Build on Brand: December 2024

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Create First_Strategy Island-Thumbnail

Finding Your Community, and Perfectionism

Create First: November 2024

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Building Your Brand Starts Inside

Build on Brand: November 2024

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Create First_Good Day-Thumbnail

"It's a Good Day to Start Something"

Create First: October 2024

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Simplicity opens the door for creativity

Build on Brand: October 2024

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The Creative Flow + BUTTER Equitable Arts Fair

Create First: September 2024

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Purpose Weathers the Storm: Comparing Gap & Airbnb

Build on Brand: September 2024

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Creative Pep Talk Podcast Cover

A Brave Hello + Creative Pep Talk

Create First: August 2024

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Bold Creative Pays Off + An Interview with G2

Build on Brand: August 2024

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Cultural Flatness_Thumbnail

Cultural Flatness and MS WordArt 🎨

Create First: July 2024

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Pickleball - Grandma Jack

A Story of Rejection + Grandma Jack Highlight

Build on Brand: July 2024

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Leading with Courage and Mascot Magic ✨

Create First: June 2024

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Rebrand-v-Refresh

Rebrand vs. Refresh and $1 Trillion of Untapped Value

Build on Brand: June 2024

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Dapper Dan and Kingdom Gold SW 6698

On Taking Risks and Lonely Colors

Create First: May 2024

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Unlocking a Different Mindset: The Cost of Doing Nothing

Build on Brand: May 2024

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Snakes and Butterflies - Otto Marseus van Schrieck

Dutch Paintings, Solarpunk ☀️, and Vocal Type

Create First: April 2024

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Subaru

Subaru, Share of Voice, and Wile E. Coyote

Build on Brand: April 2024

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Bill Kenney

Introducing Our New Newsletter ✨

Build On Brand: March 2024

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