In Focus Archive

In Focus Newsletters: 2025

Create First_Out of Focus

Out of Focus: Greetings from the Smokies

Create First: April 2025

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Illustration01-1

A Real-World B2B Brand Use-Case Involving AI

Build on Brand: April 2025

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Create First_Thumbnail-1

Practicing the Art of Haiku with Focus Lab Brand Writer

Create First: March 2025

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Build on Brand_Dribbble

Are You Building for People — or For Profit?

Build on Brand: March 2025

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Create First_Reminder to Pause

A Reminder to Pause and Be Present

Create First: February 2025

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Build on Brand_Thumbnail

Brand x Performance: The Right Time to Rebrand

Build on Brand: February 2025

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Create First_Old and New_Thumbnail

Balancing the Old and New in Your Creative Endeavors

Create First: January 2025

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Build on Brand_IPO-Thumbnail

Branding will take Center Stage in the IPO Resurgence

Build on Brand: January 2025

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In Focus Newsletters: 2024

Build on Brand_OOO-Thumbnail

Deeds, Not Words and the ROI of Branding

Build on Brand: December 2024

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Create First_Strategy Island-Thumbnail

Finding Your Community, and Perfectionism

Create First: November 2024

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Build on Brand_Patagonia-1

Building Your Brand Starts Inside

Build on Brand: November 2024

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Create First_Good Day-Thumbnail

"It's a Good Day to Start Something"

Create First: October 2024

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Build on Brand - Thumbnail

Simplicity opens the door for creativity

Build on Brand: October 2024

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Create First_BUTTER_Thumbnail

The Creative Flow + BUTTER Equitable Arts Fair

Create First: September 2024

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Build on Brand_Thumbnail-5

Purpose Weathers the Storm: Comparing Gap & Airbnb

Build on Brand: September 2024

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Creative Pep Talk Podcast Cover

A Brave Hello + Creative Pep Talk

Create First: August 2024

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Build on Brand_Thumbnail-1

Bold Creative Pays Off + An Interview with G2

Build on Brand: August 2024

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Cultural Flatness_Thumbnail

Cultural Flatness and MS WordArt 🎨

Create First: July 2024

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Pickleball - Grandma Jack

A Story of Rejection + Grandma Jack Highlight

Build on Brand: July 2024

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Circles_Thumbnail

Leading with Courage and Mascot Magic ✨

Create First: June 2024

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Rebrand-v-Refresh

Rebrand vs. Refresh and $1 Trillion of Untapped Value

Build on Brand: June 2024

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Dapper Dan and Kingdom Gold SW 6698

On Taking Risks and Lonely Colors

Create First: May 2024

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Build on Brand_Thumbnail-1

Unlocking a Different Mindset: The Cost of Doing Nothing

Build on Brand: May 2024

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Snakes and Butterflies - Otto Marseus van Schrieck

Dutch Paintings, Solarpunk ☀️, and Vocal Type

Create First: April 2024

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Subaru

Subaru, Share of Voice, and Wile E. Coyote

Build on Brand: April 2024

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Bill Kenney

Introducing Our New Newsletter ✨

Build On Brand: March 2024

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