Brand Insights
A high-level brand audit with actionable recommendations built for any company questioning the effectiveness, cohesiveness, and execution of their brand.
If you suspect your brand is holding you back but a full-on brand project isn’t in the cards (yet), let our team of experts help.
Uncover truths about your brand you never thought of?
Create an action plan for leveling up your messaging and design?
Persuade stakeholders to invest in branding?
Just get an honest, objective opinion of your brand — without a sales pitch?
Our brand audit will identify or confirm what you need to do to level up your brand's perception, effectiveness, and execution.
What is Brand Insights?
Brand Insights is our sprint analysis of your brand. All we need is one to two weeks in order to provide you insight into:
✅ Your current brand
✅ Your top competitors
✅ Areas of opportunity
✅ Actionable recommendations
So, what is it not?
We created Brand Insights to be a light-touch, high-level impression of your current brand which means it's not a:
❌ Comprehensive strategic report
❌ Market analysis
❌ Design or messaging exercise
❌ Contract for work
"We circulated your generous and compelling brand insights among the design and marketing teams. Each person came away with fresh perspectives on the brand."
- Tim C., Director of Design and User Experience
Why do I need it?
Maybe you're too close to your brand to see it objectively. Maybe you haven't touched your messaging or visuals since you were founded. Or maybe you're in an uphill battle against stakeholders and board members who aren't convinced that brand will impact the bottom line.
Regardless, we've got you. Through succinct observations from experts with 13+ years of brand experience, you'll get exactly the information you need to be informed and take action.
How does it work?
The process is pretty straightforward. You'll fill out a short form providing us with a few key inputs. A Brand Strategist, Designer, and Writer will perform a high-level analysis of your site and key competitors' sites.
- Our overall impression of your brand
- Our overall impression of your competitive landscape
- An assessment of your brand successes, areas for improvement, and opportunities for distinction
- A summary of our recommendations in visual, verbal, and interactive categories
- A curated list of resources specific to your brand
- A presentation-ready PDF designed to share with your team and stakeholders to discuss what's next
S E E A S A M P L E R E P O R T
Ready for what's next? We are too.
"So much love for the Focus Lab team. You guided us, advised us, challenged us, supported us. We could not have done this without you."
- Britta S., VP of Marketing